What Skills to Look for in a Performance Marketing Manager Resume

Introduction

A Performance Marketing Manager is responsible for driving measurable business growth through digital advertising, analytics, and conversion optimization. This role requires a unique blend of technical expertise, data-driven decision-making, and strategic creativity.

But how do you evaluate performance marketing skills from a resume? Many candidates list tools they’ve used, but what really matters is how they’ve optimized campaigns for tangible business results. Here’s what to look for and how AI resume screening can help you hire smarter.

Key Hard Skills

A strong Performance Marketing Manager resume should highlight:

• Paid Advertising Expertise – Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Programmatic.
• SEO & SEM Strategies – Experience with keyword research, bidding strategies, and landing page optimization.
• Data & Web Analytics – Proficiency in Google Analytics, GA4, Looker, or Hotjar.
• Conversion Rate Optimization (CRO) – A/B testing, funnel analysis, and user behavior tracking.
• Marketing Automation – Knowledge of tools like HubSpot, Marketo, or Klaviyo.

Example: “Optimized paid media campaigns, reducing cost per acquisition by 30% while increasing ROI by 50%.”

Soft Skills & Strategic Thinking

A great performance marketer doesn’t just run ads—they analyze data, iterate strategies, and align campaigns with business goals. Look for:

• Analytical Thinking – Translating ad performance data into actionable insights.
• Growth Mindset – Scaling campaigns efficiently without overspending.
• Creative Problem-Solving – Experimenting with new ad formats, channels, and messaging.
• Collaboration – Working with design, product, and sales teams to align marketing efforts.

Example: “Launched a multi-channel strategy that increased lead conversion rates by 35%.”

Performance Metrics & Business Impact

Candidates should demonstrate direct impact on business growth through key performance indicators (KPIs):

• Customer Acquisition Cost (CAC) & Return on Ad Spend (ROAS)
• Click-Through Rate (CTR) & Cost Per Click (CPC)
• Lead Generation & Sales Revenue Attribution

Example: “Reduced CAC by 20% while doubling lead volume within three months.”

How AI Resume Screening Can Help

Manually reviewing hundreds of marketing resumes is time-consuming and inconsistent. Brainner, an AI resume screening tool, simplifies the process by:

1. Defining Key Hiring Criteria – Recruiters set essential skills, certifications, and marketing experience.
2. Analyzing Resumes in Real-Time – AI scans applications objectively, identifying top candidates.
3. Making Data-Driven Decisions – Hiring teams focus on high-potential marketers faster.

Brainner doesn’t choose the best performance marketer—it ensures you focus on the most qualified candidates quickly, making hiring smarter and more efficient.

🚀 Hiring a Performance Marketing Manager? Book a demo and see Brainner in action!

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